Ad agencies are discovering products like Columbus discovered America

SPOILER ALERT: It might not end well for the natives. Having spent more than a decade with job titles alternately containing the words "product strategy" and "customer experience," I'm all for the sentiment behind John Willshire's slogan: "Make Things People Want > Make People Want Things". And when I hear this thought presented as some … Continue reading Ad agencies are discovering products like Columbus discovered America

The past is a platform from which we launch into the future*

In my dayjob, mobile media, we spend a lot of time talking about platforms. Curiously we like to think of these platforms as eternally new and shiny. “Legacy” is is not a windfall from the preceding generation. It's a perjorative term. Sometimes we even set our old platforms on fire, which is strange, because, as … Continue reading The past is a platform from which we launch into the future*

And te tide and te time þat tu iboren were, schal beon iblescet

The depths of winter, two weeks off to take stock of where we are and where we're going, a chance to catch up with family and friends. We travelled through blizzards, cooked and ate good food, lit fires, drank wine, fiddled with MP3 play-lists, time-shifted TV, and made one (thankfully minor) visit to Accident and Emergency. We … Continue reading And te tide and te time þat tu iboren were, schal beon iblescet

Who wants to be a story millionaire? Some thoughts on the value of Patient Opinion

So, narrative capital. The social scientist has it like this... ... the power [research participants] have to tell the stories of their lives. This ‘narrative capital’ is then located in the ‘field’ of social science research and Sen’s capability approach is introduced to prompt the question: What real opportunities do research participants have to tell … Continue reading Who wants to be a story millionaire? Some thoughts on the value of Patient Opinion

1794: Prototyping a small story

The Ignite London challenge of telling the story of my 1794 heroes in five minutes and 20 slides set me thinking about other ways to package up a narrative in the most minimal way. In parallel with preparing my talk, I used the slides as the starting point for some printed material. My experimental recipe … Continue reading 1794: Prototyping a small story

One & Other in a roundabout way

This is a photo of the screen of a computer, displaying a webcam that's trained on a plinth. Not just any plinth, The Plinth. On the webcam is a whiteboard that carries a message, a message that's saying hello to my sons. They were very impressed. Lorinda (who I've never met) wrote the message. Lorinda … Continue reading One & Other in a roundabout way