About me

Matt Edgar

I’m joining NHSx to lead service transformation for digital urgent and emergency care in England’s National Health Service. Previously as associate director of design and user research at NHS Digital, I led a professional group of designers, user researchers, content specialists, product managers and delivery managers, and enabled the shift to a product-led operating model.

Before that, I spent 5 years as a service designer, digital coach, and founder of service design and innovation consultancy Stick People. I developed the GDS Service Manager Programme, and coached in the DWP Digital Academy. My service design clients included the Co-op, NHS organisations, and local government.

I’m based in Leeds, England, where I’m a volunteer host of the annual design thinking and rapid prototyping event Leeds GovJam.

I also like writing and speaking, so if you think I can add something to your publication or event, please say hello.