I’m joining NHSx to lead service transformation for digital urgent and emergency care in England’s National Health Service. Previously as associate director of design and user research at NHS Digital, I led a professional group of designers, user researchers, content specialists, product managers and delivery managers, and enabled the shift to a product-led operating model.
Before that, I spent 5 years as a service designer, digital coach, and founder of service design and innovation consultancy Stick People. I developed the GDS Service Manager Programme, and coached in the DWP Digital Academy. My service design clients included the Co-op, NHS organisations, and local government.
I’m based in Leeds, England, where I’m a volunteer host of the annual design thinking and rapid prototyping event Leeds GovJam.