SPOILER ALERT: It might not end well for the natives. Having spent more than a decade with job titles alternately containing the words "product strategy" and "customer experience," I'm all for the sentiment behind John Willshire's slogan: "Make Things People Want > Make People Want Things". And when I hear this thought presented as some … Continue reading Ad agencies are discovering products like Columbus discovered America
Tag: marketing
Caveat emptor
A football agent being interviewed about the negative impact of his profession on the game was asked, shouldn't negotiating be left to the players' union, the PFA? Well, he replied, the PFA are nice people, but they're mostly former players, not businesspeople. If I was buying a house, I wouldn't trust a bricklayer to do … Continue reading Caveat emptor
honest, tasty and real
Picture 033 Originally uploaded by mattedgar. We believe that life is too short to find our own voice, and that it's easier to copy someone else. We take some dippy hippy Ben and Jerry's blurb and add a dash of Dave Cameron Innocent Smoothy mateyness, then we mix it up a bit (but not much). … Continue reading honest, tasty and real
Matt Edgar writes here 