honest, tasty and real

Picture 033

Originally uploaded by mattedgar.

We believe that life is too short to find our own voice, and that it’s easier to copy someone else.
We take some dippy hippy Ben and Jerry’s blurb and add a dash of Dave Cameron Innocent Smoothy mateyness, then we mix it up a bit (but not much). We run the results by a focus group, and the ones that score the best we stick on the box.


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Product strategy and design leadership in web and mobile media. Before that I was a newspaper journalist and history student

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