For the third time in the past few months I'm assailed by a survey so shockingly poor that I wonder why the service provider in question has bothered at all. First it was East Coast trains with a lengthy paper questionnaire about my journey, conducted entirely in mind-boggling forced-choice price/quality trade-offs. Then came a letter … Continue reading Which part of “the customer is always a co-producer” don’t these people understand?
... what the designers and engineers see as “pain points” aren’t necessarily that painful for people. The term satisficing, coined by Herbert Simon in 1956 (combining satisfy and suffice), refers to people’s tolerance — if not overall embracing — of “good enough” solutions... Frankly, I discover satisficing in every research project: the unfiled MP3s sitting … Continue reading In praise of the good enough