Even on paper, the immediacy is the message

Adam Greenfield posts on Speedbird about British Airways' current ad campaign to rehabilitate Heathrow Terminal 5. The ads run across print, radio and digital, and confront low expectations of T5 based on its highly-publicised teething troubles. They break new ground in their use of near real-time statistics, such as the number of yesterday's flights arriving … Continue reading Even on paper, the immediacy is the message

By Their Words You Shall Know Them

Recently I've been spending time around online advertising people and I'm starting to wonder: if they're so smart at communicating, do they ever listen to themselves? For some reason this industry has adopted the most aggressive and unattractive jargon - targeting, eyeballs, cut-through, impressions, and so on. It doesn't have to be this way. The … Continue reading By Their Words You Shall Know Them