It’s a pleasure to see – at risk of sounding like a Key Stage One Literacy Coordinator – that reading is hot right now.
- Amazon is starting to ship the Kindle DX worldwide
- Apple is apparently about to launch some kind of new device
- eReaders are predicted to be the hottest category at CES this week
Into this maelstrom come the Mag+ concepts from BERG for Bonnier. If you haven’t seen the video you should watch it now. Beyond the thoughtful work on the interaction within the user interface, I like the thinking about “how the device might occupy the world.”
And separately, Christian Lindholm has some interesting ideas about linearity as a low-involvement user experience, perfectly suited to mobile.
Everyone’s talking about how it feels to be the reader – how he or she will be empowered to enjoy the best aspects of printed and digital media rolled into one wafer-thin device. It’s all very user-centred.
But I think to succeed eReaders must not only meet the needs of the direct user, but also of those around them, the friends and family who may not welcome their loved one’s absorption in this exciting new media. They are the “next largest context” within which the new device must win acceptance.