On BRICs and broken boxes

Adam Greenfield takes issue with the recently coined abbreviation BRIC, which arbitrarily lumps together the peoples of Brazil, Russia, India and China into a single multi-billion-sized unit. Terms like this are: antimatter to clarity of insight, or more accurately, some malignant linguistic equivalent of ice-nine: to drop one of them into a sentence is not merely … Continue reading On BRICs and broken boxes