HT to Emma Bearman for tweeting me this Imperica article on Cedric Price. It's so important to see change as a thing people demand of technology, not, as often framed, the other way round. "Technology enables variation" - that's basically what I meant in appropriating John Ruskin's term "changeful."
As a teenager, clearly with too much time on my hands, I wrote to Coca-Cola complaining about a change to the design of their cans. This reply made me see the world's favourite sugar water pusher in a whole new light. "Shelbie Perfect" though, made up name or what?